Content Strategist — Careers at PropFirm Compare

New

Marketing

Remote

Full-time • Senior

Compensation: $48,000 - $95,000

You turn one founder into a content machine. Not by posting. By building the system.

About the Role

The Lab Trading Group runs three brands in the prop trading space: PropFirm Compare, The Lab Live, and TradingCoach. Combined, we reach hundreds of thousands of traders every month. Our founder, Kane, has a story worth telling and a voice people listen to and want content from. The problem: there is no system helping Kane create that content. That is your job.

You will own Kane's personal brand content strategy end-to-end. You decide what gets made, when it ships, and how it ties into the wider brand ecosystem. You build the content pipeline so our editing team can execute. You write the hooks, structure the narratives, and make sure every piece of content serves a purpose.

This is not a social media role. You are not scheduling posts or designing graphics. You are the strategic brain behind the content operation. The Social Media Manager handles distribution. You handle direction.

Compensation

$48,000 to $72,000 depending on experience.

On top of base, you earn quarterly KPI bonuses tied to content output, engagement growth, and pipeline efficiency. Strong performers add $6,000 to $12,000 per year. There are also milestone bonuses for audience growth and revenue-linked bonuses when content directly drives affiliate revenue through our brands. A superstar in this role earns $85,000 to $95,000+ in year one.

What You'll Do

Own the content strategy for Kane's personal brand across all platforms
Build and maintain a content pipeline that feeds the editing team weekly deliverables
Write hooks, scripts, outlines, and briefs for video, written, and audio content
Tie Kane's personal content into PropFirm Compare, Lab Live, and TradingCoach brand narratives
Coordinate with the Social Media Manager on distribution timing and platform-specific formatting
Analyze content performance data and adjust strategy based on what works
Identify trending topics and conversations in the trading and prop firm space
Manage Kane's content calendar and protect his time: one 30-45 min recording session per week
Brief the editing team with clear creative direction for each piece

Requirements

3+ years building content strategy for a personal brand, creator, or founder
Proven track record of growing an audience from scratch or scaling an existing one
Deep understanding of short-form and long-form content across YouTube, X, TikTok, Instagram, and LinkedIn
Strong writing skills. You can take a rough idea and turn it into a compelling narrative in under an hour
Experience managing a content calendar and coordinating with editors or production teams
Familiarity with the trading, fintech, or financial content space is a strong plus
Comfortable working autonomously in a remote team with minimal supervision
Available for a 4-hour daily overlap with GMT or EST

Benefits

Fully remote. 4-hour daily overlap with GMT or EST.
Performance-driven compensation. Base salary plus uncapped bonuses.
Small team, real ownership. No middle management layers.
Flexible hours within the overlap window.
Standard holidays plus additional time off.

Interested in this position?

We'd love to hear from you! Apply now to join our team.

Other Open Roles

Social Media Manager

Marketing · Remote

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About the Role

Compensation

$48,000 to $72,000 depending on experience.

What You'll Do

Own the content strategy for Kane's personal brand across all platforms

Build and maintain a content pipeline that feeds the editing team weekly deliverables

Write hooks, scripts, outlines, and briefs for video, written, and audio content

Tie Kane's personal content into PropFirm Compare, Lab Live, and TradingCoach brand narratives

Coordinate with the Social Media Manager on distribution timing and platform-specific formatting

Analyze content performance data and adjust strategy based on what works

Identify trending topics and conversations in the trading and prop firm space

Manage Kane's content calendar and protect his time: one 30-45 min recording session per week

Brief the editing team with clear creative direction for each piece

Requirements

3+ years building content strategy for a personal brand, creator, or founder

Proven track record of growing an audience from scratch or scaling an existing one

Deep understanding of short-form and long-form content across YouTube, X, TikTok, Instagram, and LinkedIn

Strong writing skills. You can take a rough idea and turn it into a compelling narrative in under an hour

Experience managing a content calendar and coordinating with editors or production teams

Familiarity with the trading, fintech, or financial content space is a strong plus

Comfortable working autonomously in a remote team with minimal supervision

Available for a 4-hour daily overlap with GMT or EST